My Twitter drive meets goal [Fashionable]5/17/2013 3:19:57 AM
My Twitter drive meets goal Being a public radio guy, it occurred to me today that an on-air fundraiser would be a fun and interesting model for boosting the number of people who follow me on Twitter. So this morning on Twitter I announced a follower drive. I wrote, As public radio colleagues do the important work of raising money, I'd like to start my own drive on Twitter. Goal: 20 new followers today. I'm small-time compared to A-list Twitterers, so 20 new followers seemed like a lot. Twitter users responded in a mostly positive fashion. Many couldn't resist public radio fundraiser jokes. He unfollowed me until the drive was over, but I won him back. I should have set the bar higher. I exceeded my goal by five followers, and it only took about 90 minutes. The idea was that people who follow me could tap into their own networks, of which I am not a part, to spread the message. It really worked. There's a marketing lesson here somewhere.


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